Increase in leads generated from seller pages following redesign
Combined behavioral data analysis with usability testing to identify friction in seller page navigation and product discovery.
Hotjar insights, session recordings, and structured user feedback revealed gaps in hierarchy, filtering clarity, and trust signals.
60%
want to browse more items from the same seller
14%
delivery and payment details
18%
looking for a different product
8%
seek additional seller details
24.4%
sales and offers
16.1%
seller's web site
13.9%
delivery and payment details
13.9%
ratings and reviews
13.3%
pickup points
10.6%
work hours
7.8%
company discription
Synthesised research findings through cross-functional workshops to prioritise high-impact improvements.
Participants included product managers, sales, account teams, and leadership — aligning business objectives with user pain points.
+42.6%
Increase in leads generated from seller pages following redesign
+9%
Growth in “Shops → Ad View” conversion rate (team KR)
The redesign improved information hierarchy and product discoverability, enabling users to locate relevant listings faster and with greater confidence.
Repositioned high-performing listings to the top of the seller page to test visibility impact on conversion.
+22%
Increase in “Shops → Ad View” conversion on desktop
+110%
Increase in “Shops → Ad View” conversion on mobile
Old design CR - 55%
Primary listings were below the first viewport
New design CR - 90%
Key listings surfaced immediately on the first screen
