Shops

Problem

Legacy page we saw potential in. We believed it can help sellers get more calls and messages and, as a result sell more and better.
Page lacked some core navigation elements and overall clarity and structure, and internal feedback indicated usability concerns.

Patforms

Android App
iOS app
Responsive WEB

Work Done

Discovery: Usability testing, Surveys, Data Analysis
Delivery: Final UI Mockups

Time period

~ Month

Research

I've check existing data along side with conducting usability testing of existing functionality and HotJar survey to unveil the most neglected parts.

Heat maps on the main seller's page

Heat maps on "About section"

Competitors analysis

Shops' Mast-Haves

Search bar

Detailed filters

Category Section

Sorting

Seller rating and reviews

Sellers' items should be visible on the first screen

With the help of HotJar we asked users, what they expected to see on the seller's page

60%

said, that they want to see more items from this seller

14%

delivery and payment details

18%

were looking for something else

8%

additional information about the seller

And what information about the seller they would like to know

24.4%

sales and offers

16.1%

seller's web site

13.9%

delivery and payment details

13.9%

ratings and reviews

13.3%

pickup points

10.6%

work hours

7.8%

company discription

Polish the research with ideation session

People sitting in a conference room

Atendants

- Product managers from other teams
- Sales and account managers
- C-level management
- My team

Results

+42.6%

Growth in Leads from the seller page. Redesign improved usability in a way that users could easier find what they were looking for

+9%

Growth in team KR "Shops to Ad View conversion rate"

A/B test. Growing team KR even more

Most popular seller's ads were moved to the top of the page in a separate block, leading us to:

+22%

Growth in team KR "Shops to Ad View conversion rate" on desktop

+110%

Growth in team KR "Shops to Ad View conversion rate" on mobile

And the last, but not least. Android results

55%

Conversion Rate of the old design.
In that version users had to scroll 2 screens to see the ad

90%

Conversion Rate of the new design.
Ads are visible on the first screen

Smart Suggestions

Electronic Flight Bag

Messaging Centre

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